Privacy policy
PRIVACY POLICY
Last Updated: July 27, 2026
Emart America, Inc. (“Emart America,” “we,” “us,” or “our”) operates emartamerica.com and related webpages and services (collectively, the “Website”).
This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit or interact with our Website, view information about our company or products, or otherwise communicate with us.
Our Website is primarily intended to provide information about Emart America, our company, our brands, and our products. The Website does not currently offer direct online purchasing, payment processing, customer accounts, order fulfillment, or shipping services.
Please read this Privacy Policy carefully. By accessing or using the Website, you acknowledge that you have read and understood the practices described in this Privacy Policy.
1. PERSONAL INFORMATION WE COLLECT
“Personal information” means information that identifies, relates to, describes, or could reasonably be linked with an individual or household. Personal information does not include information that has been aggregated, anonymized, or de-identified so that it cannot reasonably be linked to an individual.
Depending on how you interact with the Website, we may collect the following categories of personal information:
A. Information You Provide to Us
When you contact us by email, telephone, or another available communication method, we may collect:
• Your name;
• Your email address;
• Your telephone number;
• Your company name or professional affiliation;
• The contents of your inquiry or communication; and
• Any other information you voluntarily provide to us.
Please do not send sensitive personal information, payment card information, government identification numbers, health information, or other confidential information through general email or other unsecured communication channels.
B. Device and Technical Information
When you visit the Website, we or our service providers may automatically collect certain technical information, including:
• Internet Protocol address;
• Browser type and version;
• Device type and operating system;
• Device identifiers;
• Language and regional settings;
• Internet service provider or network information;
• Referring and exit webpages;
• Date and time of access; and
• General geographic location derived from an IP address.
C. Website Usage Information
We may collect information about how visitors interact with the Website, including:
• Pages viewed;
• Links selected;
• Time spent on pages;
• Referring websites or traffic sources;
• Navigation paths;
• Website errors and performance information; and
• Other interactions with Website content and features.
D. Cookies and Similar Technologies
We and our service providers may use cookies, pixels, tags, local storage, software development kits, and similar technologies to operate the Website, remember visitor preferences, measure Website traffic, analyze performance, maintain security, and, where applicable, support personalization or advertising.
The cookies and similar technologies used on the Website may include:
• Required cookies, which are necessary for Website security, navigation, functionality, and operation;
• Analytics cookies, which help us understand how visitors use the Website and identify areas that may be improved;
• Personalization cookies, which may remember visitor preferences or help customize Website content; and
• Marketing cookies, which may be used by us or our service providers to measure marketing activity or provide advertising, where applicable.
Where required by applicable law, we will request consent before using non-essential cookies or similar technologies. Visitors may accept, decline, or manage non-essential cookies through the cookie banner or cookie-preference tool available on the Website.
Required cookies cannot be disabled through the cookie-preference tool because they are necessary for the Website to function properly. You may also adjust cookie settings through your browser, although blocking certain cookies may affect Website functionality.
2. SOURCES OF PERSONAL INFORMATION
We may collect personal information from the following sources:
• Directly from you, including when you contact or communicate with us;
• Automatically from your browser or device when you visit or interact with the Website;
• From cookies and similar technologies;
• From Shopify, which hosts and supports the Website;
• From analytics, security, hosting, communications, and other service providers that perform services on our behalf; and
• From business partners or other third parties, where permitted by applicable law.
3. HOW WE USE PERSONAL INFORMATION
We may use personal information for the following purposes:
A. Operating and Improving the Website
We may use personal information to:
• Provide, operate, maintain, and improve the Website;
• Display company and product information;
• Understand how visitors navigate and interact with the Website;
• Measure Website traffic and performance;
• Diagnose technical problems;
• Improve Website content, design, accessibility, and functionality; and
• Remember visitor preferences where permitted.
B. Communicating With You
We may use information you provide to:
• Respond to questions, comments, requests, or business inquiries;
• Provide information that you request;
• Communicate regarding potential business relationships;
• Maintain records of our communications; and
• Provide administrative or service-related notices.
C. Analytics and Business Operations
We may use personal information and aggregated information to:
• Analyze Website usage and visitor trends;
• Evaluate the effectiveness of Website content and communications;
• Conduct internal research and reporting;
• Support business planning;
• Understand general interest in our products and brands; and
• Improve our business operations.
D. Marketing and Advertising
Where permitted by applicable law and based on the technologies or services used on the Website, we may use personal information to measure marketing performance, understand visitor interests, or support advertising and promotional activities.
Where consent is required, we will use non-essential marketing or advertising technologies only after obtaining the visitor’s consent.
Visitors may manage marketing cookies through the Website’s cookie-preference tool and may exercise applicable rights to opt out of the sale or sharing of personal information or its use for targeted advertising through the “Your Privacy Choices” link available on the Website.
E. Security and Fraud Prevention
We may use personal information to:
• Protect the security and integrity of the Website;
• Detect, investigate, and prevent malicious, fraudulent, unlawful, or unauthorized activity;
• Prevent misuse of our systems;
• Protect our rights, property, employees, visitors, and business partners; and
• Maintain records necessary for security and incident response.
F. Legal and Compliance Purposes
We may use personal information to:
• Comply with applicable laws, regulations, legal obligations, and lawful governmental requests;
• Respond to subpoenas, court orders, warrants, or other valid legal processes;
• Establish, exercise, or defend legal claims;
• Enforce our agreements, policies, and terms; and
• Investigate potential violations of law or our policies.
4. HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose personal information in the following circumstances:
A. Service Providers
We may disclose personal information to vendors and service providers that assist us with:
• Website hosting and operation;
• Data storage and cloud services;
• Website analytics;
• Information technology and technical support;
• Website security and fraud prevention;
• Email and business communications;
• Website design, maintenance, and performance; and
• Legal, auditing, and professional services.
These service providers may access personal information only as reasonably necessary to provide services to us, subject to applicable contractual or legal obligations.
B. Shopify
Our Website is hosted and supported by Shopify. Shopify may collect and process personal information about your access to and use of the Website to provide, secure, maintain, personalize, and improve its platform and services.
Information submitted through or collected from the Website may be transmitted to Shopify and other service providers located in the United States, Canada, or other countries.
Shopify may process certain information as our service provider or processor. In other circumstances, Shopify may process information for its own purposes as described in the Shopify Consumer Privacy Policy.
C. Shopify Network Intelligence and Enhanced Services
We may use Shopify features supported by Shopify Network Intelligence. When Shopify Network Intelligence is enabled, Shopify may use information about visitor interactions with our Website together with information from interactions with Shopify and other Shopify merchants to provide enhanced services.
These enhanced services may include improved Website performance, security, fraud prevention, product functionality, personalization, analytics, and advertising services.
Shopify may process information for these enhanced services as an independent business or data controller. Information may be transmitted to Shopify and other service providers located outside the visitor’s state, province, or country.
No other Shopify merchant is permitted to directly access Emart America’s visitor data through Shopify Network Intelligence.
Depending on where you reside, certain uses of information through Shopify Network Intelligence may be considered “sale,” “sharing,” or processing for targeted advertising under applicable privacy laws.
You may exercise applicable opt-out rights through the “Your Privacy Choices” or data-sharing opt-out link available in the Website footer. You may also learn more about Shopify’s processing and exercise rights directly through the Shopify Privacy Portal.
D. Business and Professional Partners
We may disclose information to professional advisers, business consultants, analytics providers, or other business partners when reasonably necessary for legitimate business purposes and as permitted by applicable law.
E. Legal Requirements and Protection of Rights
We may disclose personal information:
• To comply with applicable laws or legal processes;
• In response to lawful requests from courts, law enforcement, regulators, or government authorities;
• To investigate or prevent unlawful, fraudulent, or harmful conduct;
• To protect the security of the Website;
• To enforce our rights, agreements, and policies; or
• To protect the rights, property, health, or safety of Emart America, our employees, Website visitors, or others.
F. Business Transactions
We may disclose or transfer personal information in connection with an actual or proposed merger, acquisition, reorganization, financing, sale of assets, bankruptcy, corporate restructuring, or similar business transaction.
Any entity that receives personal information as part of such a transaction may use the information subject to this Privacy Policy unless otherwise permitted or required by law.
G. With Your Direction or Consent
We may disclose information when you direct us to do so, request a disclosure, or otherwise provide your consent.
5. SALE, SHARING, AND TARGETED ADVERTISING
Emart America does not sell personal information in exchange for money.
However, certain uses of cookies, analytics technologies, advertising technologies, or Shopify Enhanced Services may be considered a “sale” or “sharing” of personal information or the processing of personal information for targeted advertising under certain United States state privacy laws, even when no money is exchanged.
Depending on your place of residence, you may have the right to opt out of:
• The sale of personal information;
• The sharing of personal information for cross-context behavioral advertising; or
• The processing of personal information for targeted advertising.
You may submit an opt-out request by selecting the “Your Privacy Choices” link available in the Website footer and following the instructions on the data-sharing opt-out page.
Where required by applicable law, we also process opt-out preference signals sent through the Global Privacy Control (“GPC”). A GPC signal will generally apply to the browser and device from which the signal is sent.
We do not currently respond to other “Do Not Track” browser signals because there is no universally accepted technical standard for responding to those signals.
6. THIRD-PARTY WEBSITES AND SOCIAL MEDIA
The Website may contain links to third-party websites, retailer websites, social media platforms, or other online services that are not owned or controlled by Emart America.
We are not responsible for the privacy, security, content, accuracy, or practices of third-party websites or services. The inclusion of a third-party link does not necessarily mean that we endorse the third party or its privacy practices.
When you leave our Website or interact with a third-party service, the third party’s privacy policy and terms will apply. Information you post or disclose through social media platforms or other public or semi-public services may be visible to other users and may be collected and used by those platforms or other third parties.
7. DATA RETENTION
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:
• Respond to and maintain records of inquiries;
• Operate, maintain, and secure the Website;
• Analyze Website performance;
• Maintain business and administrative records;
• Comply with legal, tax, accounting, or regulatory obligations;
• Resolve disputes;
• Enforce our agreements and policies; and
• Establish, exercise, or defend legal claims.
Retention periods may vary depending on the type of information, the purpose for which it was collected, the sensitivity of the information, applicable legal requirements, and our legitimate business needs.
We may retain aggregated or de-identified information for a longer period where the information can no longer reasonably identify or be linked to an individual.
8. DATA SECURITY
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or unauthorized access.
However, no electronic transmission, storage system, or security measure is completely secure. We cannot guarantee absolute security of information transmitted to or through the Website.
Please do not send sensitive or confidential information through unsecured communication channels.
9. INTERNATIONAL DATA TRANSFERS
Emart America is located in the United States, and our service providers, including Shopify, may process or store personal information in the United States, Canada, and other countries.
These countries may have privacy or data-protection laws that differ from the laws in your country of residence.
Where required by applicable law, we or our service providers rely on recognized legal mechanisms for international data transfers, such as adequacy decisions, contractual protections, or standard contractual clauses.
10. CHILDREN’S PRIVACY
The Website is intended for a general business audience and is not directed to children under 13 years of age.
We do not knowingly collect personal information directly from children under 13. If we learn that we have collected personal information directly from a child under 13 without legally valid parental or guardian consent, we will take reasonable steps to delete it.
A parent or legal guardian who believes that a child has provided personal information to us may contact us using the information in the “Contact Us” section below.
We do not have actual knowledge that we sell or share, as those terms are defined under applicable privacy laws, personal information of individuals under 16 years of age.
11. YOUR PRIVACY RIGHTS
Depending on where you reside and subject to applicable legal limitations and exceptions, you may have some or all of the following rights:
A. Right to Know or Access
You may have the right to request information about:
• The categories of personal information we collect;
• The specific pieces of personal information we maintain about you;
• The categories of sources from which information was collected;
• The purposes for collecting, using, or disclosing information;
• The categories of third parties to whom information was disclosed; and
• The categories of information sold, shared, or disclosed for business purposes, if applicable.
B. Right to Delete
You may have the right to request deletion of personal information we maintain about you, subject to applicable legal exceptions.
C. Right to Correct
You may have the right to request correction of inaccurate personal information we maintain about you.
D. Right to Data Portability
You may have the right to receive certain personal information in a portable and, where technically feasible, readily usable format.
E. Right to Opt Out
You may have the right to opt out of:
• The sale of personal information;
• The sharing of personal information for cross-context behavioral advertising; or
• The processing of personal information for targeted advertising.
You may exercise this right using the “Your Privacy Choices” link available in the Website footer.
F. Right to Limit Certain Uses of Sensitive Personal Information
Where applicable, you may have the right to limit certain uses or disclosures of sensitive personal information.
Emart America does not intend to collect or use sensitive personal information through the Website for purposes that require a right to limit under applicable law.
G. Right to Withdraw Consent
Where we process personal information based on your consent, you may have the right to withdraw that consent at any time.
Withdrawing consent does not affect the lawfulness of processing conducted before the withdrawal.
H. Right to Appeal
Residents of certain jurisdictions may have the right to appeal a decision we make regarding a privacy-rights request.
Instructions for submitting an appeal will be provided in our response where applicable.
I. Right to Non-Discrimination
We will not unlawfully discriminate against you for exercising applicable privacy rights.
12. HOW TO EXERCISE YOUR PRIVACY RIGHTS
You may submit a privacy request by:
Email: info@emartamerica.com
Phone: +1 562-677-7100
Mail:
Emart America, Inc.
975 W. Imperial Highway, Suite 110
Brea, CA 92821
United States
For requests related to the sale, sharing, or use of personal information for targeted advertising, you may also use the “Your Privacy Choices” link available in the Website footer.
Please describe the nature of your request and provide enough information for us to reasonably identify relevant records.
We may need to verify your identity before fulfilling certain requests. Verification may require confirming information reasonably related to the request. We will use information provided for verification only to process and document the request.
We will respond within the period required by applicable law.
You may designate an authorized agent to submit a request on your behalf where permitted by law. We may require proof that you authorized the agent to act for you and may request that you verify your identity directly with us.
Certain requests may be denied or limited where an exception applies, where we cannot reasonably verify the requester’s identity, or where otherwise permitted by law.
13. CALIFORNIA PRIVACY NOTICE
This section supplements the information in the remainder of this Privacy Policy and applies to California residents where required by the California Consumer Privacy Act, as amended by the California Privacy Rights Act.
During the preceding 12 months, we may have collected the following categories of personal information, depending on how individuals interacted with the Website:
• Identifiers, such as name, email address, telephone number, IP address, or online identifiers;
• Internet or other electronic network activity information, such as browsing activity, interactions with the Website, browser information, and referring webpages;
• Commercial or professional information voluntarily provided in connection with a business inquiry, such as company name, job title, or business affiliation;
• Approximate geolocation information derived from an IP address; and
• Inferences that may be generated from Website interactions, such as general interests in Website content or products.
We collect these categories from the sources described in the “Sources of Personal Information” section and use them for the purposes described in the “How We Use Personal Information” section.
We may disclose these categories to the service providers, platforms, professional advisers, government authorities, business partners, and other parties described in the “How We Disclose Personal Information” section.
We do not sell personal information in exchange for money.
Certain disclosures involving cookies, analytics technologies, marketing technologies, or Shopify Enhanced Services may be considered “sharing” under California law.
California residents may exercise applicable rights to know, access, delete, correct, and opt out of the sale or sharing of personal information as described in this Privacy Policy.
California residents may opt out of applicable sharing through the “Your Privacy Choices” link available in the Website footer or through a recognized Global Privacy Control signal.
We do not knowingly sell or share personal information of individuals under 16 years of age.
14. EUROPEAN, UNITED KINGDOM, AND SWISS VISITORS
Where the General Data Protection Regulation, United Kingdom General Data Protection Regulation, or similar applicable law applies, we process personal information under one or more of the following legal bases:
• Consent, including consent to certain non-essential cookies or marketing technologies;
• Legitimate interests, including operating, securing, analyzing, and improving the Website, responding to inquiries, and managing our business, where those interests are not overridden by the individual’s rights;
• Performance of a contract or steps taken at an individual’s request before entering into a contract;
• Compliance with legal obligations; and
• Protection of vital interests, where applicable.
Individuals in these jurisdictions may have rights to access, correct, delete, restrict, or object to processing, withdraw consent, receive portable data, and lodge a complaint with a competent data-protection authority.
Individuals may contact us using the information below to exercise applicable rights.
15. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to our Website, technologies, privacy practices, service providers, legal requirements, or business operations.
When we update this Privacy Policy, we will revise the “Last Updated” date at the top of the policy. We may provide additional notice where required by applicable law.
We encourage visitors to review this Privacy Policy periodically.
16. CONTACT US
For questions, concerns, complaints, or requests relating to this Privacy Policy or our privacy practices, please contact:
Emart America, Inc.
975 W. Imperial Highway, Suite 110
Brea, CA 92821
United States
Email: info@emartamerica.com
Phone: +1 562-677-7100
You may also submit applicable data-sharing opt-out requests through the “Your Privacy Choices” link available in the Website footer.
For more information about how Shopify processes personal information, please review the Shopify Consumer Privacy Policy.
You may exercise certain rights directly with Shopify through the Shopify Privacy Portal.
